Dr. Shahida Kanwel | Smart Materials | Best Researcher Award 

Postdoctoral Researcher at Jiangsu University, China.

🌟 Dr. Shahida Kanwel is a dedicated Postdoctoral Researcher at the School of Management, Jiangsu University, China. She earned her Ph.D. in Business Management from Zhejiang University 🎓 and has since become a prominent voice in digital tourism, public health, and consumer behavior research. With over 542 citations, 13 SSCI/SCI publications, and international collaborations, Dr. Kanwel integrates psychological, behavioral, and environmental frameworks into her work 🌐💼.

She has contributed to both academia and industry, notably with the Hangzhou Global Cheongsam Day initiative 🎭 and healthcare service quality studies 🏥. Recognized with the Jiangsu Excellent Postdoctoral Program Award (2024) 🏅, she continues to publish impactful work and review for top-tier journals such as Scientific Reports and Frontiers in Public Health. Dr. Kanwel is a passionate researcher shaping the intersection of tourism, satisfaction, and sustainability 🌿📈.

Professional Profiles

Scopus

ORCID

Google Scholar

Education

📘 Ph.D. in Business Management

• Zhejiang University, China.

• Research focused on behavioral models in tourism, sustainability, and digital platforms 🌐✨

📘 Postdoctoral Research

• Jiangsu University, School of Management 🏛️

• Focus on interdisciplinary approaches combining SOR, TPB, and customer satisfaction frameworks 📊

📚 Throughout her academic journey, Dr. Kanwel has maintained high academic standards, published extensively in SSCI journals, and engaged in policy-relevant projects across China and Pakistan 🌍📑.

Professional Experience

Postdoctoral Researcher (2023–Present)

• Jiangsu University, China.

• Leading research in digital tourism, hospital satisfaction, and tourist behavioral models

Research Assistant / Lecturer

• Experience in delivering undergraduate and postgraduate management courses

• Guided students in research writing and publication 📚🖋️

Consultancy/Industry Experience

• Worked on China’s Hangzhou Global Cheongsam Day project (2019–2020) 👘

• Involved in applied research on healthcare service quality and environmental satisfaction in Pakistan and China 🌏

Research Focus 🔍

🥇 Jiangsu Excellent Postdoctoral Program Award (2024) – Awarded under Jiangsu’s Talent Fund Initiative for research excellence in postdoctoral studies.
🏵️ Honored by the Hangzhou Municipal Bureau of Culture during Hangzhou Global Cheongsam Day 2020 for cultural and academic contribution 🎭.
🌟 Recognized by academic reviewer boards and editorial panels for research quality and peer-review excellence.
📝 Editorial reviewer for top-tier journals including Scientific Reports, BMC Health Services, Current Psychology, and Frontiers in Public Health.

Awards and Honors

🧭 Dr. Kanwel’s interdisciplinary research bridges tourist behavior, digital satisfaction, and public health service delivery 🧠🌐.
📈 Her work models behavioral intention using SOR (Stimulus–Organism–Response) and TPB (Theory of Planned Behavior), enhancing customer experience design in tourism and health care sectors 🏞️🏥.
🗺️ She studies environmental sustainability, emotional engagement, and social media’s role in tourist behavior, particularly in developing and emerging markets 🌿📱.
🤝 Her research has high practical value for destination managers, hospital administrators, and policy-makers, contributing to improved satisfaction, loyalty, and environmental awareness.

Conclusion